Airponix approached Lunatrix Design through our work for similar research and innovation companies marketing design. The company is involved in developing smart agriculture systems that can grow crops aeroponically i.e without soil which gives higher yields and uses far less water than traditional crops, which is beneficial in arrid conditions and can potentially solve the problem of world hunger. They had a fairly fixed idea about using a capital letter A in the logo with a plant growing from within the cross bar which is similar to the actual systems used to grow vegetables. We ran with this idea and made the graphic symettrical with the plants roots curling into the lettering. The client was very pleased with the results and finished brand identity.