17 Sep Lunatrix Design 20th Anniversary
It was 20 years ago today…
From an auspicious start in George Street, sharing an office with JMD Print Management, next to the Porter pub and overlooking Moles Studios (all sadly no longer with us), we first fired up the Apple Macs and began what has been quite a journey for Bath’s best kept design secret.
Back then magazines were where you found out what was going on in whatever field of interest you were interested in. None of this doom scrolling malarky. If you wanted to see moving images you just flicked through the magazine a bit quicker – ain’t nobody got time for waiting for a short form video to download was the thinking of the day.
Twenty years and several shed loads of instant coffee later, we’re still doing what we’ve always done: turning a blank page into something a client is proud to put their name to. Along the way we’ve been lucky enough to work with the same handful of clients again and again – ADBA, EASO, Bath Phil, Seraphim Capital, Tumi Music – the kind of long relationships you only get by turning up, hitting deadlines, and never quite letting the quality slip, even at 11pm the night before print. More recently we’ve found ourselves right at home in the renewable energy and biogas world, putting together reports and brochures for the likes of the World Biogas Association, Carbon Gap, and The Climate Agency – proof, if any were needed, that good design ages rather better than the industries it sometimes serves.
And then, somewhere in year eighteen or nineteen, along came AI. After two decades of watching design trends come and go – we thought we’d seen it all. AI turned out to be different: not a style, but a genuine shift in how the work gets made. We’ve folded it into the toolkit the way we folded in every other new tool before it – useful for the first draft, the rough concept, the thing that used to eat half a day – but never mistaking it for the bit that actually matters, which is a human sitting down, understanding what a client is really trying to say, and making sure it looks right. Machines have got faster. Deadlines certainly haven’t got any longer. But the job itself – listening, translating a brief into something people actually want to look at – hasn’t changed one bit in twenty years, and we don’t expect it to change in the next twenty either.
So here’s to two decades of Apple Macs (upgraded a few times since George Street), late nights before press deadlines, clients who became friends, and Bath’s best kept design secret staying around just that little bit longer. Well done us and special thanks to Chat GPT for knocking up the birthday cake and branded balloons in the time it takes to put the kettle on – we couldn’t have done it without you!
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