Aldec Care Services was formed with a vision of being recognised as the leading provider of high standard quality of care to older people who want to be independent and live in their own homes. We began by establishing a gentle caring logo design using subtle pastel colours and incorporating a well-being icon which we used on the business stationery knocked back as a watermark. Following on from this we designed a tri-fold leaflet which gave in depth information about the level of care and services available for interested parties. The content from the leaflet was then re-appropriated and used to create a website for the company, all marketing then following the same style and uniform look.
February 22, 2016