Webbs Motor Caravans

It’s been particularly rewarding for us as a design team to assist a long standing company and sharpen the brand identity so that all marketing communications across the board look consistent and engaging.

W ebbs Motor Caravans have been providing quality new and pre-owned motor caravans to loyal customers for over a quarter of a century. With showrooms in Warminster and Reading they offer a friendly and knowledgeable service and are committed to after sales care for the lifetime of your motor caravan, having repair centres and accessory shops on site. They recently also took ownership of Salisbury Caravans and so now have a fleet of Caravans to complement the motor caravan ranges.

Lunatrix Design began our relationship with Webbs when we took on the task of refreshing the look and design of their company newsletter. The first issue we designed in summer 2012 was 20 pages, A4 format and a mix of news, product launches, readers letters, staff news and promotion of the two summer shows Webbs organise for customers every year. This was followed up with a 4 page A5 landscape promotional show leaflet and then the winter sales newsletter design. Over the last couple of years we’ve also helped out with large format vinyl banners for the showrooms, magazine advert designs, new launch promotional leaflets and supplements and the new Australian division promotional advertising. It’s been particularly rewarding for us as a design team to assist a long standing company and sharpen the brand identity so that all marketing communications across the board look consistent and engaging. For the latest company newsletter it was decided to reduce the size to A5 format to be more cost effective on postage and has had the added benefit of being more practical and allows an increase in pagination to fit in more news and features.